Performance Marketing
In hirakk, we treat your marketing budget as the 'provisions for the journey'; it is only spent in the right place. We reject the principle of random spending. Instead, we apply 'data science' to build an accurate system that moves flexibly with the market's terrain, chasing the customer with purchase intent, turning every riyal spent into a measurable and growing Return on Ad Spend (ROAS).
This is done through
Comprehensive Payment Setup
Before spending the first riyal, we ensure everything is properly set up for payment solutions, specializing in the site’s payment methods, ensuring they are easy to use, and effective for conversion.
Conversion Tracking Setup
Set up a solid foundation for conversion tracking (CAPI, GTM, GA4), ensuring every click and action is properly tracked and optimized for the entire journey.
Marketing Funnel
Strategy
A unified strategy where the audience is segmented according to their stage in the funnel, ensuring ads, offers, and content are targeted to the right people based on their place in the buying journey.
Creative Content
Production
Content should be crafted with 70% focus on performance hooks & angles, designed to grab attention and keep potential customers engaged, with a focus on performance creative.
Continuous Testing
Testing is vital for optimization, where A/B testing and iterative adjustments are made based on data insights, ensuring continuous improvements and effectiveness.
Optimizing and Correcting Pathways
Define the KPIs (Key Performance Indicators) and adjust the path accordingly, ensuring the website is aligned with the audience’s needs and improving cost-effectiveness.
Re-Targeting and Re-engagement
Re-targeting can be done effectively by using tools that help engage users based on their prior actions, ensuring relevant and timely ads to drive conversions.
